It’s not just filtration, it’s transformation—softer water and scale protection for your whole Dogtown home, without salt tanks, chemicals, or cartridges to replace.
Advanced Technology Inside
Proprietary reverse-ionization technology physically decomposes hard water minerals down to a molecular level while exchanging their ionic charge, using a controlled electromagnetic field to restructure water into a balanced, healthier state - without salt, chemicals or filters. It softens water and prevents scale without the salt tanks or pressure pumps most water softeners require.
Creates a controlled turbulence zone for maximum contact and efficiency in your Dogtown home.
Breaks down hardness physically through catalytic media decomposition—no chemicals needed for Dogtown water.
Creates ionization and enhances the transfer and efficiency of all ions.
Stabilizes and conditions the water before it exits the system.
Technical Specifications
Premium 304 stainless steel, no external power supply, no chemicals and no wastewater. The internal alloy keeps releasing electrons for up to ten years with no disassembly and no routine maintenance in that time.
86%
Scale inhibition rate
17.6 GPM
Flow rate
10 yr
Alloy service life
0 W
External power needed
Fits most standard pipes, plumbed in where the water enters the home.
Treats water mains up to three kilometres in length.
The recommended water hardness range for this system in Dogtown, FL.
A stainless steel body built to sit on your Dogtown main line for the long haul.
No outlet, no controller, nothing to reset after an outage in Dogtown.
Nothing is discharged to a drain, and healthy minerals stay in the water for your Dogtown home.
Limited-Time Offer
$895
Installed
Regularly

Stainless conditioning unit, fittings, mounting hardware & all parts.

Plumbed into your main line and commissioned by Dogtown-area professionals.

We test your Dogtown water so you know exactly what you’re starting from.

No surprises—one low price includes everything for your Dogtown install.

No salt to buy, no filters to replace, and no electricity to run—great for Dogtown homes.

Treated at the source for your whole Dogtown home.
How It Works
Hard water enters the system carrying calcium, magnesium, and other minerals—and leaves clean, soft, scale-free, and corrosion-resistant for your Dogtown home.
Decomposition and charge exchange, not ion swapping
The alloy inside the device changes the structure of the metal ions passing through it, leaving calcium and magnesium ions unable to crystallize. Preventing those ions from combining with acid radical ions is what produces the scale inhibition effect. An internal diversion device pressurizes the water flow and brings it into full contact with the alloy, so the alloy releases free electrons efficiently.
Hard water can enter Dogtown homes carrying calcium, magnesium, and other minerals.
A catalytic core physically decomposes minerals, breaking them down into microscopic particles and ions.
Ionic charge is exchanged and minerals are reorganized with water molecules at the microscopic level.
Water exits clean, soft, scale-free, and corrosion-resistant—ready for everyday life in Dogtown.
It works on the scale you already have
The system prevents and reduces new scale, and it also softens and removes scale that’s already built up inside your Dogtown plumbing.
Mineral Decomposition & Ion Exchange
The minerals are not stripped out and swapped for sodium. They are decomposed, recharged and reorganized - which is why the water leaves balanced rather than stripped.
Why It's Different
Most water softeners need a brine tank, a drain line and a power supply, and most filters need replacing. This system needs none of it—helping Dogtown homeowners keep running costs down.
| What it takes to run | Conventional Softener | Reverse Ionization This System |
|---|---|---|
| Salt | Bags of brine to buy, carry and refill | No salt, no backwash, no mess |
| Chemicals | Additives and by-products to manage | No additives and no by-products |
| Electricity | An outlet and a controller to reset | Works 24/7 automatically, unpowered |
| Filters | Cartridges on a replacement schedule | Nothing to replace |
| Upkeep | Regeneration cycles and routine service | High performance with no routine upkeep |
| Running cost | Salt, power and consumables every year | Lower utility and repair costs |
| Build | Tanks, valves and moving parts | Premium 304 stainless steel |
Swipe the table sideways to compare both columns.
Installed for $895 - regularly $1,500.
One stainless unit, plumbed in at the main line, conditioning every tap in the house with a 86% scale inhibition rate and a 17.6 GPM flow rate. It suits city or well water in homes with hardness below 300 ppm. If you are not sure how hard your water actually is, we will test it as part of the visit.
Key Benefits
Scale is what quietly costs you money—pressure, appliance life, and repair bills. Here in Dogtown, this is what changes once your water stops depositing it.
Results vary with source water and household usage. We test your Dogtown water on the visit so you know what you’re starting from.
Ideal For
It installs on the main line, so everything downstream is treated—your plumbing, water-using appliances, and even outdoor irrigation around your Dogtown home.
Cleaner Water. Better Living in Dogtown.
Installed by a Florida plumbing company that’s been doing this a long time—and stands behind the work in Dogtown.
A premium 304 stainless body with an internal alloy rated for up to ten years of service.
No salt, no power, no filters and no regeneration cycle - very little to think about.
In Dogtown, we stand behind our products and the quality of our service.
Join the homeowners in Dogtown, Florida who choose Mr. Pure Water.
Cleaner Water. Better Living. In Dogtown.
Conditioned water is gentler to wash in, so Dogtown skin and hair feel softer rather than stripped.
Helps eliminate the spotting and buildup that fogs shower glass and rings your fixtures.
Soap and detergent work more efficiently, so Dogtown families use less and rinse cleaner.
The Mr. Pure Water Whole-House Reverse-Ionization System treats your water at the main line, and it does it without salt, chemicals, filters or a power supply. Hard water enters Dogtown homes carrying calcium, magnesium, iron and heavy metals. Inside the premium 304 stainless body, a turbulent flow chamber brings the water into full contact with a catalytic core that physically decomposes those minerals into microscopic particles and ions. A controlled electromagnetic field then exchanges their ionic charge and reverses their polarization, reorganizing the minerals with the water molecules so they can no longer crystallize or combine with acid radical ions - which is what produces the 86% scale inhibition effect. A polished flow chamber stabilizes the water before it exits, and it exits clean, soft, scale-free and corrosion-resistant with its healthy minerals intact. The internal alloy keeps releasing free electrons for up to ten years with no disassembly and no routine maintenance, at a 17.6 GPM flow rate, with no wastewater and nothing discharged to a drain.
Limited-Time Offer
$895
Installed
Regularly